Digital Marketing feels like a Buzzword. We’ve all heard the term digital marketing thrown around quite a bit. But what is digital marketing really ? If you’re interested in starting a blog or creating a website for your business, this article will help you understand exactly what it means.
You hear the terminology often but want to know what is digital marketing? How it can help your business and where do you start?
Well, let’s get started. Digital marketing is the use of technology and the internet to promote products and services. It is one of the most important forms of marketing and advertising.
This term is used to describe any activity that involves creating content and promoting it on the internet.
What is Digital Marketing?
Digital marketing is a umbrella term, subset of marketing that involves online activities. It is the process of promoting brands, services and products through digital channels.
The goal of any digital marketing campaign is to increase traffic to your website and to convert that traffic into sales or leads. To get as many people to know who you are and what you do. That means increasing the number of people who can find you, learn about you and find ways to engage with you.
Digital marketing is the process of gaining traffic and customers by using digital technologies such as search engine optimization (SEO), content marketing, email marketing, mobile marketing, social media marketing, video marketing etc.
Different Types of Digital Marketing
Digital marketing is a term used to describe all the ways in which you can connect with your audience online. This can include any of the following:
Social Media Marketing – Social media marketing is a form of marketing that involves using social media platforms such as Facebook, Twitter, LinkedIn and YouTube to advertise your business.
You can use social media to build relationships with your customers and potential customers, interact with your followers, create brand awareness, and drive traffic to your website.
SEO (Search Engine Optimisation) – SEO is the process of optimising your website so that it ranks higher in search engine results. This is usually done by writing unique content that Google loves and creating backlinks to your site from other websites.
Landing Page – A landing page is a single web page that you create to promote an offer or a service. The purpose of a landing page is to convert website visitors into leads and sales.
Email Marketing – Email marketing is sending email messages to your customers or potential customers. Email marketing has many different forms including regular newsletters, transactional emails, automated emails and even triggered emails.
Content Marketing – Content marketing is any marketing activity where you create content to share with your target audience. Content marketing can be done through articles, videos, infographics and more.
Conversion Rate Optimisation (CRO) – Conversion rate optimisation is the process of improving the performance of a website so that more people can convert from visitors to buyers. To put it simply, CRO means getting more people to do what you want them to do in your marketing and sales funnels.
Affiliate Marketing – affiliate marketing is the best way to make passive income online
Mobile Marketing – Promotion via mobile devices, such as smartphones and tablets.
Digital Marketing Terminology
There are many digital marketing terms that can baffle you but here is a basic list. If you want to know more digital marketing terminology take a look at our extensive list.
SSM Social Media Media Strategy – A social media marketing strategy is a set of tactics that you use to promote your business on social media sites.
SEO Search Engine Optimisation Content Strategy – The SEO content strategy is the process of writing unique content for your website that Google loves. It helps you get more visitors to your site, which means more leads and sales.
SEM Search Engine Marketing – SEM is the process of advertising your website or business on Google, Bing, Yahoo and other search engines. You can use SEM to generate leads, build relationships with your audience and increase your brand awareness.
Learn Digital Marketing Skills
It is not a straightforward task to understand everything as there are many different elements when we refer to what is digital marketing.
Some basic knowledge of digital technologies and the internet itself can be useful but not essential as we can help you understand how you can use digital marketing to help your business.
If you’re interested in starting a blog or creating a website for your business, this article will help you understand exactly what it means but there is much more. We can help you understand how you can use digital marketing to grow your business.